why is fashion so important ?

 

• HELPS CREATE A GOOD FIRST IMPRESSION

One of the key reasons why fashion is important in society is due to the fact that it can impact the way you are perceived. According to research, it only takes up to 8 seconds for an individual to make a decision as to whether they wish to connect with someone based on what they are wearing. With this in mind, what we choose to wear has a significant impact on the impression others make of us and the type of impact we wish to create. This is especially important for job interviews.

• SELF-EXPRESSION

Fashion is ultimately an expression of the self and enables us to be who we want to be by the type of image we wish to portray. By wearing a certain style of clothing or accessory, it ultimately shows off your sense of creativity and enables you to make a statement. Some consider fashion to a form of art that enables you to find your inner peace, as well as discovering who you wish to be in life. As you’re ultimately the only one living in your body, you need to create an image of yourself that you’re content with.

• BRINGS PEOPLE TOGETHER

Fashion can bring people together from all walks of life. Regardless of where in the world you come from or whatever language you speak, everyone understands the common language of fashion. Simply by walking along the street, you can make connections with others based on what they choose to wear – especially if you have a similar sense of style.

Likewise, purchasing fashion pieces for friends can reveal how much you really know someone, but if you’re not too confident in selecting items yourself, you can simply purchase an e-gift card from Giftsvouchers.co.uk so they have the freedom to choose their items from the brand or store you have in mind for them.

• CAN BRING HISTORY ALIVE

For those interested in wearing vintage and retro pieces, fashion can truly revive the past in a whole new way. Not only that, but it is also a fantastic way to reduce your carbon footprint by cutting down on the number of new clothes you buy and ensure that pieces that were once in their heyday are given a revival. Vintage pieces can be mixed with contemporary items which can give them a whole new lease of life.

What is Fashion Life Cycle?

Like any other product, Fashion also has its fashion life cycle. Fashions are temporary cyclical phenomena adopted by consumers for a particular time and situation.

Therefore, Fashion life cycle is a life spam of a particular fashion during which the fashion exists i.e., particular look, shape or type of apparel item. Every fashionflows in five stages during its life cycle and these stages are Introduction stage, Rise, Peak/ Saturation, Decline and Out-of-fashion stage.

During Introduction stage, the fashion or trend is introduced by a designer or outlet to an exclusive audience.In the rise stage of fashion life cycle, the fashion is made familiar to the fashion shows, TV commercials, magazines and advertisements but the product is available only in specific brands or at specific outlets.

During Peak/ Saturation stage, the fashion is made common to public and is available at common outlets. This stage defines how long a fashion or trend will stay in the markets. The stage can be of one year or to even ten years for some products. There is no such set pattern for this stage, it depend upon the length of the peak of the fashion upto which it reaches.

In the decline stage, it becomes common in the mass market. In this period, the fashion is offered at discounted rates in retail stores. Lastly, in out-of-fashion stage, the fashion becomes outdated and it is hardly available at any store.

During these stages of fashion life cycle, the price of the fashion product also changes. Especially, a major increase in the price wil be observed during rise stage then slowly the price will come back to its original value and during the decline period, its price will start decreasing and later on, it will have 50-70%  discount during the out-of-fashion stage.

Any apperance ,shape or style which ends in its introductory stage only that is known as FADS , similarly if that style or loook remains till its peak or saturation stage then that is known as Fashion and if that style or look keeps on going further and gets popularity still that time then it becomes a trend.